Seeing the world with improved Google Search results

As an avid traveler, I know how helpful it can be to see a map when searching for a location on Google. Using our Universal Search technology, we have provided maps in our search results for more than two years. However, as any traveler could tell you, knowing the geographical location of a place is only part of the story. It's often just as valuable to get a sense of what the place is like, and there's no better way to do that than by looking at images of some of its most important sights.

Now, when you search for locations using Google Search, you may see pictures from that place alongside a map. You can click on any of those images to go to the photos layer on Google Maps where you can browse many more geo-tagged photos.

So if you searched for [Paris], you'd see:


Here's [Yellowstone National Park]:


We think this is a great way to get a better sense of a location as well as get a taste of some of the great user-contributed photos that await on Google Maps. We hope you'll have a fun time exploring!

Posted by Lingyun Liu, Software Engineer

Find Creative Commons images with Image Search

Let's say you're a blogger. You've just returned from a trip to New York City, and you're writing a post on New York landmarks. You want to illustrate your travel guide with an image — as the saying goes, a picture is worth a thousand words. It's easy to find images of New York online. But you want to make sure that you don't use images without the permission of their owners, and you can't afford licensing fees for professional photographers.

Today, we're launching a feature on Image Search to help you find images that you can use for free, while respecting the wishes of artists and creators. This feature allows you to restrict your Image Search results to images that have been tagged with licenses like Creative Commons, making it easier to discover images from across the web that you can share, use and even modify. Your search will also include works that have been tagged with other licenses, like GNU Free Documentation license, or are in the public domain.

"New York's Liberty Island - Statue of Liberty and Seagull", David Paul Ohmer, Flickr

This feature also helps artists who want their images to be discovered and reused across the web — on their own terms. Creative Commons licenses allow artists to specify the ways others may use their work. Artists can license their images for general reuse, or for noncommercial reuse only. They can also decide whether or not to grant people the right to modify or remix their images. Once they've chosen to make their work available online under these terms, Google Images helps people start to find and use it.

Shiroi Hane, PicasaWeb

To enable this feature, go to our advanced image search page. Under the "Usage rights" section, you can select the type of license you'd like to search for, such as those marked for reuse or even for commercial reuse with modification. Your results will be restricted to images marked with CC or other licenses. Once you confirm the license of the image and make sure that your use will comply with the terms of the license (such as proper attribution to the image's owner), you can reuse the image. Some of you may already see these options, and we'll be rolling this feature out to everyone throughout the day.

"Red squirrel with pronounced winter ear tufts in the Dusseldorf Hofgarten", Ray Eye, Wikimedia Commons

There's some fine print, of course. This feature identifies images that are tagged with licenses that authorize reuse. You'll still have to verify that the licensing information is accurate. We can help you take the first step towards finding these images, but we can't guarantee that the content we linked to is actually in the public domain, or available under the license.

We believe that we've made it easier for people to find images they can use while helping artists who've made their images available under these licenses to gain exposure for their work. So try it out, and let us know what you think.

Posted by Lance Huang and George Ruban, Software Engineers

Designing useful mobile services for Africa

Last week, we announced a suite of SMS services in Uganda, a country where someone's first experience of the Internet is far more likely to be on a mobile device rather than a PC. We are really excited about this project in part because it is the result of more than a year of true user-centered research and design. We knew we wanted to build useful mobile services tailored to the needs of people in sub-Saharan Africa, but how could we find out what people want from the Internet when they don't have access to it already? What would people who had never used search before want to search for if we gave them a mobile phone and said "Ask any question you like"?

In early 2008 we set out with colleagues from Google.org, Grameen Applab and MTN (a network carrier in Uganda) with this challenge in mind. Our research needed to be able to assess the feasibility of delivering information via mobile in Uganda as well as evaluate the content "appetites" of local people. Since no search engine existed for testing, we did the next best thing: We decided to mimic the experience of using a search engine using human experts.

First, we trained a multilingual team to act as user researchers in 17 carefully selected locations across the country. In each place, they introduced themselves to a cross section of people they met and invited them to participate in a free study that would help create useful services for Ugandans. If the person agreed, the researcher handed them a mobile phone and encouraged them to write a text message containing a question they wanted to know the answer to. (If people had their own phone, we reimbursed them with phone credit.) The text message was then routed to a control room we'd set up in Kampala where a human expert read the text message, typed a response, and sent it back via SMS to the person who asked the question. In the meantime, the interviewer observed and recorded the participant's user experience. This allowed us to record rich qualitative data from hundreds of interviews in just a few days, and to collect quantitative data from hundreds of search queries.

Trying mobile search for the first time

Last week's launch of SMS services in Uganda is the direct result of this research — it's based on listening to what people want and finding a way to get it to them. Our research enabled us to observe first-hand how people instinctively wanted to interact with a mobile phone. We let people select the language they wanted to use. We gained deep insights into the way people formulate their questions and what questions really matter to them. On top of that, we saw the excitement on people's faces when they got their first-ever search results, and we realized that some of the information we could deliver to these users, such as health information, has the power to truly change lives. These new services in Uganda are just one step on the path to providing information to people who have little or no access to the web. This research will help us as we continue to develop more services to increase access to information all around the world.

Posted by Sian Townsend, Mobile User Experience Researcher, and Charles Warren, Mobile User Experience Design Manager