(Cross-posted on the Google.org Blog)
In November 2008, we launched Google Flu Trends after finding a close relationship between how many people search for flu-related topics and how many people actually have flu symptoms. Google Flu Trends may be able to detect influenza outbreaks earlier than other systems because it estimates flu activity in near real time.
In response to recent inquiries from public health officials, we've been attempting to use Google search activity in Mexico to help track human swine flu levels. Experimental Flu Trends for Mexico is, as you might have guessed, very experimental. But the system has detected increases in flu-related searches in Mexico City (Distrito Federal) and a few other Mexican states in recent days, beginning early in the week of April 19-25.
In the United States, we were able to validate our estimates using data from a surveillance system managed by the U.S. Centers for Disease Control and Prevention (CDC). We have not verified our data for Mexico in the same manner, but we've seen that Google users in Mexico (and around the world) also search for many flu-related topics when they have flu-like symptoms. Given the tremendous recent attention to swine flu, our model tries to filter out search queries that are more likely associated with topical searches rather than searches by those who may be experiencing symptoms.
While we would prefer to validate this data and improve its accuracy, we decided to release an early version today so that it might help public health officials and concerned individuals get an up-to-date picture of the ongoing swine flu outbreak. As with our existing Flu Trends system, estimates are provided across many of Mexico's states and updated every day. Our current estimates of flu activity in the U.S. are still generally low as would be expected given the relatively low confirmed swine flu case count. However, we'll be keeping an eye on the data to look for any spike in activity.
We're keenly aware of the trust our users place in us and our responsibility to protect their privacy. Experimental Flu Trends for Mexico -- like Google Flu Trends -- cannot be used to identify individual users. The patterns we observe are only meaningful across large populations of Google searchers. We hope that this experimental release provides useful information.
For updates on swine flu and information on how to stay healthy during a disease outbreak, visit the CDC's swine flu site.
Showing posts with label Latin America. Show all posts
Showing posts with label Latin America. Show all posts
Wednesday, 29 April 2009
Tuesday, 31 March 2009
Analytics in Latin America
If you run an e-commerce site or use AdWords to direct traffic to your business' webpage, chances are you're interested in knowing what visitors to your site are clicking on, what content interests these potential customers and what avenues brought them there. The more you know about how people engage with your site, the better you are able to design successful advertising campaigns to help grow your business.
In Latin America, online advertising is growing as more and more small businesses initiate an online presence and publicize their efforts through search and display advertising. But less than 5% of web properties throughout Latin America rely on analysis tools to improve their website's performance. Last week, our offices throughout the region hosted several Analytics-themed events to give agencies and other clients a better look at several Google measurement tools that provide people with the means to analyze their site's flow of data, interest and readership in order to build a better advertising campaign.
In Mexico City, advertisers got together to learn about Insights for Search, Ad Planner, YouTube Insights, Analytics, Sitemaps and Website Optimizer, as well as DoubleClick tools. Presentations were designed to give companies an in-depth look at the Google tools that can be helpful for planning their marketing budgets during an economic downturn. Being able to measure data on what content interests people and where consumers are searching for information can help advertisers be more selective about how they invest ad budget. Since the great majority of consumers go online for information before making a purchase, the goal of the seminar was to familiarize advertisers with tools that can increase the reach of their campaigns, while giving them a better idea of what works and what people are searching for.
Meanwhile, our Analytics guru Avinash Kaushik visited São Paulo and Buenos Aires to speak to clients about web analytics and how to make the most of online marketing through analyzing metrics (check out his recent post on bounce rate for related information). Avinash made web analytics fun and accessible with colloquial comparisons (referring sites as 'BFFs'), and demonstrated how to optimize a website's performance with changes in color and layout, among other things. He was accompanied by Google's Latin America managing director Alexandre Hohagen, Brazil's country manager Alex Dias, and Argentina's country manager Adriana Noreña at a succession of events revolving around web metrics and website optimization.
The response and interest from customers and agencies to all of these events was indicative of the huge need for metrics and the ability to track ROI for their marketing investments, especially during these difficult times. For more information on Google Analytics tools, check out the Google Analytics Blog, the Website Optimizer Blog and the Conversion Room blog.
In Latin America, online advertising is growing as more and more small businesses initiate an online presence and publicize their efforts through search and display advertising. But less than 5% of web properties throughout Latin America rely on analysis tools to improve their website's performance. Last week, our offices throughout the region hosted several Analytics-themed events to give agencies and other clients a better look at several Google measurement tools that provide people with the means to analyze their site's flow of data, interest and readership in order to build a better advertising campaign.
In Mexico City, advertisers got together to learn about Insights for Search, Ad Planner, YouTube Insights, Analytics, Sitemaps and Website Optimizer, as well as DoubleClick tools. Presentations were designed to give companies an in-depth look at the Google tools that can be helpful for planning their marketing budgets during an economic downturn. Being able to measure data on what content interests people and where consumers are searching for information can help advertisers be more selective about how they invest ad budget. Since the great majority of consumers go online for information before making a purchase, the goal of the seminar was to familiarize advertisers with tools that can increase the reach of their campaigns, while giving them a better idea of what works and what people are searching for.
Meanwhile, our Analytics guru Avinash Kaushik visited São Paulo and Buenos Aires to speak to clients about web analytics and how to make the most of online marketing through analyzing metrics (check out his recent post on bounce rate for related information). Avinash made web analytics fun and accessible with colloquial comparisons (referring sites as 'BFFs'), and demonstrated how to optimize a website's performance with changes in color and layout, among other things. He was accompanied by Google's Latin America managing director Alexandre Hohagen, Brazil's country manager Alex Dias, and Argentina's country manager Adriana Noreña at a succession of events revolving around web metrics and website optimization.
The response and interest from customers and agencies to all of these events was indicative of the huge need for metrics and the ability to track ROI for their marketing investments, especially during these difficult times. For more information on Google Analytics tools, check out the Google Analytics Blog, the Website Optimizer Blog and the Conversion Room blog.
Saturday, 4 October 2008
Amazon conservation in San Francisco
For most of us, today is another Saturday. For a chief of the Surui tribe in the Brazilian Amazon, it's a unique day, because San Francisco Mayor Gavin Newsom has issued a proclamation declaring October 4th as "Chief Almir Surui Day."
Chief Almir and the Amazon Conservation Team will be in the Bay Area to attend the world premiere of a documentary film by Denise Zmekhol called Children of the Amazon. They'll also participate in a unique panel tomorrow, October 5th.
In June, a team of Googlers went to the Amazon to train indigenous people including Chief Almir's Surui tribe on how to use Google Earth, You Tube and other Internet tools to show the world what's at stake with deforestation in the Amazon. The tribes are using this knowledge to preserve their history, culture, and develop a long-term sustainability plan to protect their rainforest and create economic opportunity.
Filmmaker Zmekhol joined us on the trip and filmed dozens of hours of footage. Out of this footage has come a story about cloud computing from under a lush canopy of Amazon rainforest, where a group of emerging technologists are eager to share their story about their culture and their plan to preserve their forest and their way of life. (Learn more about our trip here.)
Chief Almir and the Amazon Conservation Team will be in the Bay Area to attend the world premiere of a documentary film by Denise Zmekhol called Children of the Amazon. They'll also participate in a unique panel tomorrow, October 5th.
In June, a team of Googlers went to the Amazon to train indigenous people including Chief Almir's Surui tribe on how to use Google Earth, You Tube and other Internet tools to show the world what's at stake with deforestation in the Amazon. The tribes are using this knowledge to preserve their history, culture, and develop a long-term sustainability plan to protect their rainforest and create economic opportunity.
Filmmaker Zmekhol joined us on the trip and filmed dozens of hours of footage. Out of this footage has come a story about cloud computing from under a lush canopy of Amazon rainforest, where a group of emerging technologists are eager to share their story about their culture and their plan to preserve their forest and their way of life. (Learn more about our trip here.)
Wednesday, 13 August 2008
Model your campus in Mexico using SketchUp
Back in February we told you about the 2008 Model Your Campus Competition, a call for students to submit 3D models of their college campuses created with Google SketchUp. We got submissions from campuses around the world, and Mexico stood out with submissions from 13 different campuses. At that time we also ran a parallel contest with a top Mexican school, ITESM (The Technology Institute of Monterrey), and offered a separate prize for the best models submitted by ITESM students. The students come from all over Mexico, so there is a truly national mix of competitors. In total, ITESM participants designed 111 buildings, representing 22 ITESM campuses. All of the submissions will live in a collection within the Google 3D Warehouse, an online storage space for all your 3D needs. From intergalactic space vehicles to cucumbers, the 3D Warehouse is flush with downloadable models made by the SketchUp community.
Last week we announced the winners of the contest: David Gómez-Urquiza Madero y Ricardo Pfeiffer Hurtado, both students of Mechatronics at ITESM's Santa Fe Campus. Since a digital Earth needs some digital buildings, we're thrilled that ITESM students have submitted their designs to create a more livable Google Earth-the winning models will be included in the 3D Buildings Layers of Google Earth. The school leadership plan on encouraging students to construct detailed 3D models of all 33 ITESM campuses, and the contest will return for another run next year. Here's to the winners!
one of the models
the winning team
Last week we announced the winners of the contest: David Gómez-Urquiza Madero y Ricardo Pfeiffer Hurtado, both students of Mechatronics at ITESM's Santa Fe Campus. Since a digital Earth needs some digital buildings, we're thrilled that ITESM students have submitted their designs to create a more livable Google Earth-the winning models will be included in the 3D Buildings Layers of Google Earth. The school leadership plan on encouraging students to construct detailed 3D models of all 33 ITESM campuses, and the contest will return for another run next year. Here's to the winners!
one of the models
the winning teamFriday, 25 July 2008
Ragogmakan (Google) goes to the Amazon
Last month, a group of Googlers traveled to Brazil, to conduct our first-ever project in the Amazon. Organized by our Google Earth Outreach team, we went at the special invitation of Amazon Chief Almir Naramayoga Surui, who'd invited us down to train his people on using Google Earth, YouTube, blogs and other Internet tools in order to preserve their history and culture, protect their rainforest, and create a sustainable future for their tribe.
This was an unusual request, especially because until recently, the Surui Indians used stone tools and hunted and fished with bows and arrows. But as we considered this request, we realized that it was very much within the mission of Google Earth Outreach, which helps people around the world learn how to use Google Earth and Maps for public benefit. We had previously collaborated with the U.S. Holocaust Memorial Museum to map destroyed villages in Darfur, with UNHCR to show "A Refugee's Life", with Appalachian Voices to illustrate mountaintop removal coal-mining, and with the Jane Goodall Institute to follow chimpanzees in Tanzania. Maybe, we thought, it was time to go to the Amazon.
"New Technologies and Indigenous Peoples" - the logo
created by the Surui for our partnership
We learned from Chief Almir that just as the Amazon rainforest is disappearing at an alarming rate, so too are the indigenous peoples who live there. This loss of biological and cultural diversity, of natural resources, habitats and human beings, has profound consequences both locally and globally. Al Gore has called the Amazon rainforest "the lungs of the planet" for the vital role it plays in consuming carbon dioxide and producing oxygen for all of us to breathe. Chief Almir explained that his tribe had already begun replanting thousands of hectares of their forest which had been illegally logged by outsiders. He hopes that through this project, they will be able to participate in the emerging carbon offset marketplace. And he wants to use Google Earth, YouTube and blogs to give the world a virtual tour of these projects, to raise awareness, and educate other tribes in how to do the same thing.
So we spent several months preparing special training materials. We partnered closely with the Amazon Conservation Team, who'd previously taught the Surui how to GPS-locate their significant sites that the Surui now wanted to map in full 3D, in Google Earth. Along the way, we found that many people asked us these questions: "So why is Google going to the Amazon?" "Why are you trying to train Indians?" "Won't technology harm their culture?" "Are Amazon Indians even capable of learning to use the Internet?"
Without giving away too much of the story, the answer to the last question is YES. During the trainings, we were moved to see how committed the young Surui students were to learning everything they possibly could. Their first two web searches were "Povos Indigenas do Brasil" (Indigenous peoples of Brazil) and "Desmatamento Amazonia" (Deforestation of the Amazon). They succeeded in importing their cultural map into Google Earth (see image), as the starting point for their virtual tour. They showed their warrior spirit in their very first YouTube video. They began building a Google Site. All of these are now works in progress, and when they are ready to release to the world, we expect that they will be unlike anything anyone has seen before.
The Surui call Google "ragogmakan", or "messenger", because they are using our tools to get their message out. Although we traveled to the Amazon rain forest expecting to be the teachers, there are lessons for all of us in the story of the Surui. As they engage with the modern world, they are making choices about what to adopt, adapt or reject. If we pay attention, we may have as much to learn from them as they from us.
Read more on the Lat Long blog, and experience the story of our trip on the Google Earth Outreach site.
Surui cultural map
This was an unusual request, especially because until recently, the Surui Indians used stone tools and hunted and fished with bows and arrows. But as we considered this request, we realized that it was very much within the mission of Google Earth Outreach, which helps people around the world learn how to use Google Earth and Maps for public benefit. We had previously collaborated with the U.S. Holocaust Memorial Museum to map destroyed villages in Darfur, with UNHCR to show "A Refugee's Life", with Appalachian Voices to illustrate mountaintop removal coal-mining, and with the Jane Goodall Institute to follow chimpanzees in Tanzania. Maybe, we thought, it was time to go to the Amazon.
"New Technologies and Indigenous Peoples" - the logocreated by the Surui for our partnership
We learned from Chief Almir that just as the Amazon rainforest is disappearing at an alarming rate, so too are the indigenous peoples who live there. This loss of biological and cultural diversity, of natural resources, habitats and human beings, has profound consequences both locally and globally. Al Gore has called the Amazon rainforest "the lungs of the planet" for the vital role it plays in consuming carbon dioxide and producing oxygen for all of us to breathe. Chief Almir explained that his tribe had already begun replanting thousands of hectares of their forest which had been illegally logged by outsiders. He hopes that through this project, they will be able to participate in the emerging carbon offset marketplace. And he wants to use Google Earth, YouTube and blogs to give the world a virtual tour of these projects, to raise awareness, and educate other tribes in how to do the same thing.
So we spent several months preparing special training materials. We partnered closely with the Amazon Conservation Team, who'd previously taught the Surui how to GPS-locate their significant sites that the Surui now wanted to map in full 3D, in Google Earth. Along the way, we found that many people asked us these questions: "So why is Google going to the Amazon?" "Why are you trying to train Indians?" "Won't technology harm their culture?" "Are Amazon Indians even capable of learning to use the Internet?"
Without giving away too much of the story, the answer to the last question is YES. During the trainings, we were moved to see how committed the young Surui students were to learning everything they possibly could. Their first two web searches were "Povos Indigenas do Brasil" (Indigenous peoples of Brazil) and "Desmatamento Amazonia" (Deforestation of the Amazon). They succeeded in importing their cultural map into Google Earth (see image), as the starting point for their virtual tour. They showed their warrior spirit in their very first YouTube video. They began building a Google Site. All of these are now works in progress, and when they are ready to release to the world, we expect that they will be unlike anything anyone has seen before.
The Surui call Google "ragogmakan", or "messenger", because they are using our tools to get their message out. Although we traveled to the Amazon rain forest expecting to be the teachers, there are lessons for all of us in the story of the Surui. As they engage with the modern world, they are making choices about what to adopt, adapt or reject. If we pay attention, we may have as much to learn from them as they from us.
Read more on the Lat Long blog, and experience the story of our trip on the Google Earth Outreach site.
Surui cultural mapThursday, 13 March 2008
Space Jam
Code Jam is one of our most famous traditions. Programmers compete to hack and solve complex programming challenges in a very short time, and the winners are awarded fame, cash prizes and the opportunity to intern at Google.
Diego Gavinowich from Buenos Aires was a finalist in our Latin America Code Jam, and joined us for a winter internship three months ago (missing summer break in Argentina!). Since he loves astronomy and web hacking, we gave Diego a new Code Jam challenge: code a web version of Google Sky by the end of his time with us.
Well, he did it... with the help of other engineers jamming along on their 20% time. We're very pleased to tell you that Google Sky is now available on the web at sky.google.com. You can search for planets, listen to Earth & Sky podcasts, watch some beautiful Hubble telescope images, or explore historical maps of the sky from the comfort of your browser.
Sky in Google Earth, which launched last August, was originally available to our 350 million Google Earth users. This release brings the universe to every browser and makes Sky accessible to just about anyone with an Internet connection — from school children to professional astronomers — in 26 different languages.
To learn more about Google Sky web edition, watch this short video, and read the full story on the Google Lat Long blog.
We'll miss you, Diego!
Tuesday, 19 June 2007
YouTube in 9 more domains
The YouTube community began life speaking English, but thanks to the uniquely expressive medium of video, today there is a global village of content makers and viewers. With a noteworthy number of YouTube visitors now coming from outside the U.S., it's high time we go multilingual.
Today at a Google press event in Paris, Chad Hurley and Steve Chen are announcing the launch of nine new domains in Brazil, France, Italy, Japan, the Netherlands, Poland, Spain, Ireland, and the UK.
In response to many requests, each new site is fully translated and localized for each country including content (Featured Videos, Director Videos, Promotions), as well as the interfaces, search, user support, and such community features as video ratings, sharing, and content flagging. And these new localized versions are built using Google search technology, so you can quickly find more of what you want to see. Perhaps best of all, you can continue to use youtube.com, or move to one of these localized sites -- and switch seamlessly between the two. Happy creating, viewing and sharing!
Update: Removed link to user content.
Monday, 11 June 2007
TechnoServe in Tanzania
Google.org supports efforts to promote economic development in developing countries. From time to time we invite guest bloggers from grantee organizations to tell us about their work.
Today in Dar es Salaam, Tanzania, TechnoServe and Google.org launched a national business plan competition called "Believe, Begin, Become". The program is designed to help Tanzanian entrepreneurs develop skills, obtain seed or expansion capital and establish the networks that help transform their business ideas into successful enterprises that create jobs and other income sources that transform the lives of all Tanzanians.
We know, from our experience in Latin America and other African countries, what this kind of program can provide to entrepreneurs, who gain not only immediate benefits but a crucial business network that carries on long after the competition ends.
Our Organizing Committee colleague David Bulengo puts it this way: “The network of professionals and business leaders involved with Believe Begin Become will allow a new generation of young entrepreneurs the chance to learn from their experience and to create wonderful business opportunities.”
If you would like to get involved, please get in touch.
Tuesday, 13 March 2007
Google Code Jam Latin America 2007
On March 1, we celebrated the Latin American coding community by hosting the first-ever Google Code Jam Latin America competition. Registrations definitely exceeded expectations: more than 5,000 eager programmers from around the continent signed up. The Code Jam consists of two online rounds, in which participants compete to solve three coding problems more quickly and accurately than their competitors. Then we invited the top 50, who came from across the region (and included one woman!), to compete in the onsite finals at our engineering office in Belo Horizonte.
This year's grand prize went to Fábio Dias Moreira, a student at Pontifícia Universidade Católica do Rio de Janeiro. The winner of the 2004 Global Code Jam, Sergio Sancho of Buenos Aires, took second place. Here's a photo of me with Fábio just after he'd won.
This Code Jam also featured Google engineering presentations and information about our R&D activities in Latin America. We're delighted that so many of the finalists expressed their interest in joining Google. If you're interested yourself, visit our global jobs page.
Wednesday, 17 January 2007
Don't miss your opportunity to be part of Google's first Code Jam Latin America!
Berthier Ribeiro-Neto, Engineering Site Director
There are only 5 days left until registration closes for Google Code Jam Latin America 2007. So far over 4,000 competitors have signed up for a chance to showcase their programming skills and win an all expenses paid trip to Google's Brazil engineering office, where they will compete for R$75,000 (Brazilian reales) in cash and prizes. The finals will be held on March 1. Latin Americans have registered in large numbers from Brazil, Argentina, Mexico, Peru, Colombia, Chile, Venezuela and Ecuador as well as many other countries.
The top 50 finalists will be flown to Belo Horizonte to show us what they've got. Think you've got what it takes to Code Jam? Click here to register!
There are only 5 days left until registration closes for Google Code Jam Latin America 2007. So far over 4,000 competitors have signed up for a chance to showcase their programming skills and win an all expenses paid trip to Google's Brazil engineering office, where they will compete for R$75,000 (Brazilian reales) in cash and prizes. The finals will be held on March 1. Latin Americans have registered in large numbers from Brazil, Argentina, Mexico, Peru, Colombia, Chile, Venezuela and Ecuador as well as many other countries.The top 50 finalists will be flown to Belo Horizonte to show us what they've got. Think you've got what it takes to Code Jam? Click here to register!
Wednesday, 3 January 2007
Latin American Code Jam opens
Programmers from Latin America and the Caribbean ready to test their coding skills against the region's best can register now for Google Code Jam Latin America. The top 50 contestants win an all-expenses-paid trip to our Brazilian engineering office in Belo Horizonte to compete in the finals. Registration is open until January 23, when the first round of the competition begins -- spread the word!
Thursday, 17 November 2005
Get News in Portuguese
We've just launched two different editions of Google News: one for Brazil and one for Portugal. Google News gathers stories from more than 200 news sources in Portuguese worldwide, and automatically arranges them to present the most relevant news first. We're very pleased to be able to help Brazilian and Portuguese readers stay informed about the issues that matter most to them. Read more (in Portuguese) about this launch.
For a group of Google Engineers, it's especially exciting, because in July, we opened an engineering office in Brazil. These Google News Portuguese editions are the first launches our team in Belo Horizonte has participated in. Here's to many more!
Of course, Google News Brazil and Google News Portugal are small steps towards our mission. You can help by sending your feedback, thoughts and ideas. Divirta-se!
Thursday, 9 December 2004
News happens everywhere
And so should news websites. So we've launched seven new editions of Google News; franchise operations, if you will, offering the usual wide (and occasionally startling) variety of stories which our computers think you'll be particularly interested in reading if you happen to live in, or otherwise care intensely about, Argentina, Chile, Canada Français, México, Österreich, Schweiz or Suisse. Vive la difference.
Michael Krantz
Google Blog Team
Michael Krantz
Google Blog Team