Introducing Google certified ‘Advance Online advertising program’ with NIIT

Marketing professionals looking to learn and demonstrate proficiency in online advertising have a new avenue to get the necessary training. Google India in association NIIT, leading Global Talent Development Corporation and Asia’s largest IT trainer, today introduced a special ‘Advanced Online Advertising’ program. As part of this initiative, NIIT will offer a specially designed training program in online advertising which will be certified by Google.

The training program in online advertising has been designed and customized to equip the Indian advertising and marketing professional with better understanding of Google’s global advertising program Google ‘AdWords’. The program content and module outline has been designed by experts from Google and will cover all aspects of search engine marketing, measuring and optimising online campaigns. As a unique feature, the professionals will be pre-allotted advertising budget to formulate live campaigns, so that they have a rich hands- on experience even while they are undergoing training.

The program will be delivered by NIIT Imperia using Synchronous Learning Technology. The four months program, certified by Google, will be spread across 13 weeks for smooth learning and better retention of concepts. The program offered by NIIT will equip marketers with the capability to use the right tools to maximise their brand’s visibility and assess the effectiveness of their online campaigns.

In the first phase the program, Graduates in any discipline with minimum of 2 years of experience will be eligible to apply for the program. After the successful completion of the program, candidates will be awarded with a Google -NIIT Imperia certification.

The program will be available across 17 centres of NIIT across India and will commence on 5^th Oct, 2010.

Program Highlights:

• Learn how to maximize your brand’s visibility on SEM.
• Acquire the capability to assess the effectiveness of your online marketing plans.
• Understand basics of AdWords and Online Advertising.
• Acquire hands-on experience of running a campaign with pre-allotted advertising budget.
• Understand CPC (Cost-per-click) and CPM (Cost-per-impression) advertising models.
• Master the art of optimizing campaigns.
• Basic understanding of other Online Advertising products.
• Acquire joint Google NIIT Imperia Certification.

More details on the program can be found at NIIT Imperia website.

Posted by Nikhil Rungta, Country Marketing Manager, Google India

Google Transliteration IME for windows 64-bit and 5 more languages

As engineers on the Google Transliteration team, we are very excited to let you know about the launch of the Google Transliteration IME for windows 64-bit and covering 5 more languages (Amharic, Russian, Sanskrit, Serbian, Tigrinya) making it 19 languages in total. An IME is an "Input Method Editor" and simply refers to software that lets you type in a language of your choice. Once you download the Google Transliteration IME (it's free and there's no signup required), you can type a word the way it sounds using Latin characters and it will convert the word to its native script. For example, typing "hamesha" transliterates into Hindi as : हमेशा

Google Transliteration IME offers several features focused on an improved user experience. With this launch we have added two more key features: Canonical Schemes and Macros. Canonical transliteration schemes help the users to define their own basic key mappings (like ISCII standard for many Indic languages) which may be familiar to them than using Google IME's intuitive key mappings. Macros feature enables the user to add their own shortcut character sequences for their mostly typed or complex words.

It is currently available in 19 different languages - Amharic, Arabic, Bengali, Farsi (Persian), Greek, Gujarati, Hindi, Kannada, Malayalam, Marathi, Nepali, Punjabi, Russian, Sanskrit, Serbian, Tamil, Telugu, Tigrinya, and Urdu. This application enables users to create content or communicate in their preferred language online or offline and in any application of their choice. The Google Transliteration IME currently supports 32-bit/64-bit Windows 7/Vista/XP. For more information on Google’s Transliteration IME please visit our help page.

Google Transliteration is also available in Blogger, Gmail, Knol, Orkut and as a bookmarklet. You can also enable it on your website using the transliteration API.

Posted by Prunthaban Kanthakumar and Naren Manappa, Software Engineers

Indian Premier League bowls wicked googly* to the world on YouTube

(Cross-posted from the YouTube Blog)

When the first ball of this year’s Indian Premier League cricket season is bowled, fans across the planet will have a front row seat in the world’s biggest online sports stadium. Tonight the Deccan Chargers and Kolkata Knight Riders will face off in Mumbai at 8pm IST, and the YouTube global community will be able to tune in to the IPL’s YouTube Channel (www.youtube.com/ipl) for streaming and on-demand access to witness the start of what promises to be one of the most widely-distributed sporting events in history. Fans can watch matches, highlight videos, player interviews and much more all on the IPL’s YouTube channel.


Named by Forbes as the "hottest sports league in the world" with revenues comparable to the world’s most popular leagues, the IPL season is a 60-match, 43-day tournament that features some of the best talent in cricket today. You can come to YouTube and keep up with the action any time, anywhere and connect with fans across the globe. Watch as the match happens, or if you missed a match, tune in later to see what happened. The entire season will be streamed around the world on YouTube, except in the US, where matches will be time-delayed and made available 15 minutes after the match ends.

On the IPL Channel, you’ll see three tabs:

• Today’s Matches: This is where you can watch streamed matches as they happen. (Note that the stream will be delayed by a few minutes.) Click through at any time to see the match scorecard.
• Recent Matches: Catch up any time on the full action of matches that have already happened. Watch Sachin cream the ball through the covers, Warney taking his latest wicket and more.
• Highlights: If you’re short on time, check in here for short videos of player interviews, match highlights, greatest plays and more.

And for all of you who want to cheer or commiserate with others, check out our Twitter gadget on the channel page to be part of the conversation. You can keep up with the discussion on Twitter with the YouTube IPL hashtag (#youtube_ipl). Share, rate and comment on videos throughout the channel, or upload your own video responses to the action. There's also a link so you can join the Official DLF IPL community on Orkut (www.orkut.com/ipl).

We'll be watching the donkey drops, the five-fers, the flippers and floaters, the half-yorkers and slow sweeps — and cheering alongside you!

* A googly is a kind of pitch similar to a baseball pitch or a bowling throw in the game cricket; a wicked googly would be a really good pitch.

Posted by Amit Agarwal, Strategic Partner Development Manager, YouTube

Google Search by voice now on Nokia S60 phones

We've received a lot of requests to develop our search by voice feature for these phones. We're happy to announce a new version of Google Mobile App for Nokia S60 that includes the search by voice feature for queries spoken in English.

Downloading the Google Mobile App places a shortcut to Google search on your Nokia phone's home screen. It's now fast and easy to search for anything on the Internet. Holding down the call button activates voice search so you can speak your query. Search by voice is not limited to simple queries. Try complex queries like -- "pictures of gateway of India", "what is the length of a cricket pitch", or even something very Indian like "makki ki roti and sarson ka saag recipe".

You can also type queries quickly thanks to Google Suggest, which provides search suggestions for common queries. You can search for anything — from "kebab corner" to "coffee shop".
Whether you're in Bangalore or Gurgaon, you can turn on the My Location feature to give you the most relevant results nearby.

Check out the video to see search by voice and other cool features in action.

If you've got a Nokia S60 phone and want to download the new version of Google Mobile App, visit m.google.co.in from your phone's browser.

Posted by Karthik B, Software Engineer


* All trademarks belong to their original owners.

Google India Women in Engineering Award, 2010

Diversity at Google means having a workforce that reflects the diversity of our customers' perspectives, ideas and cultures - one that thinks and acts inclusively, and fundamentally values people's similarities and differences.

As part of our ongoing commitment to encourage excellence in computing and technology, we instituted the Google India Women in Engineering Award in 2008, with the objective of recognizing and rewarding deserving women students in the field of Computer Science and Engineering.

With two successful editions behind us, we are pleased to announce the Google India Women in Engineering Award, 2010. This year we will be accepting applications from September 15, 2009 to October 31, 2009. The award is open to any woman student of Computer Science in an under-graduate, post-graduate or doctoral program that meets the application criteria.

Aspirants to the award will be assessed on their academic excellence, passion for Computer Science and demonstrated leadership.

Winners will be announced in 2010 and will take home a sum of INR 1,00,000 each. The winners will also be invited to join a conclave at the Google India engineering office, comprising a technical discussion with Google engineers, workshops, break out sessions, panel discussions and the award ceremony.

See highlights from previous years here.

Posted by Jayashri Ramamurti, Human Resources Manager, India