AdWords Turns Ten and also Launches new Initiatives for Small-Medium Businesses in India

This month, Google AdWords celebrated our 10th birthday! Over the years, many businesses in India have embraced AdWords and gained from the immense power of search engine advertising. We felt the best way to mark our birthday was to applaud and honour AdWords advertisers by sharing their stories and successes with the world. This December, we’ll be publishing a global map featuring businesses who are happy to tell their stories. If you’re an AdWords advertiser, please join us by submitting a short (three minutes or less) YouTube video or written piece (750 characters or less) telling us your story: who you are, what your business is about, how it’s grown, and the role AdWords has played in your success.

Partnering with small and medium businesses in India has always been particularly important to us, and we’re constantly looking for new ways to better serve the market. Recently, we’ve expanded our efforts with two new initiatives. First, we’ve launched a new AdWords call center in Hyderabad to provide regional language support to businesses that wish to grow with online advertising. Our new call center will offer entrepreneurs assistance in Telugu, Tamil, Kannada and Malayalam and will manage both inbound and out bound calls. Businesses can learn how to manage online advertising campaigns effectively and also receive free advice on how to attract new customers with our powerful AdWords platform.

Second, we’ve launched a new training and incentives program called ‘Google Engage’. The program is specially designed to help grow local individuals and businesses that offer web-related services to clients in India.

Google Engage participants can receive free access to educational resources, live events, training materials, and a select number of AdWords promotional vouchers. The additional expertise gained through the program should help participants become more attractive to potential clients and more valuable to their existing ones. If you’re a web-master, digital agency, IT consultant, or any other web-services business in India, we encourage you to apply today!

Posted by Jon Stona, Product Marketing Manager, Global Acquisitions