Thursday, 27 September 2007
YouTube and Checkout for the non-profit world
Ever since YouTube first launched, people and organizations have been using it to broadcast their causes and engage supporters around the issues they care about. In that spirit, today YouTube unveiled its Non-Profit Program at the Clinton Global Initiative to help non-profit organizations more easily connect with the world's largest online video community. In the past few years, online video has emerged as a key tool for grassroots organizing on the Internet -- a short, simple video can demonstrate the impact and the needs of an organization in a uniquely compelling fashion. This program will enable non-profits to create dedicated YouTube channels for themselves, making it even easier for people to find, watch, and engage with the organization's video content. The initial participants are 13 organizations including the American Cancer Society, Friends of the Earth, and YouthNoise.
One other thing the YouTube Non-Profit Program offers: the ability to collect donations directly from these channels using the new Google Checkout for Non-Profits. Checkout for Non-Profits -- which can also be integrated directly into a non-profit's site -- helps drive more donations for U.S.-based 501(c)(3) groups by making it possible for supporters to contribute quickly and securely. It also offers supporters the satisfaction of knowing that 100 percent of their contributions will be sent to the non-profit, as Google has committed to processing donations through Checkout for free through at least the end of 2008. This functionality is particularly exciting, as today's fund-raising is increasingly moving online -- and Checkout for Non-Profits makes the entire process even easier. You can learn more here.
Our testimony on Google-DoubleClick
You may have read that a U.S. Senate committee in Washington is holding a hearing today looking at online advertising and our acquisition of DoubleClick. Check out our Public Policy blog for more details about Google's testimony.
Tuesday, 25 September 2007
A new caffeine-free way to stay alert
Since new videos are constantly appearing all over the web, it's difficult to keep tabs on all of them. But now Google Alerts will make it easy for you to add video to your other Alerts: News, Web, Blog and Groups.
Video Alerts enables you to specify any topics or queries of interest so we can deliver interesting and relevant videos on a daily, weekly, or as-it-happens basis (your choice) to you via email. To start receiving Video Alerts, you can visit the Google Alerts homepage directly or set up the alert during your normal video searches. Videos may come from Google Video, YouTube, or many other video sources on the web.
What are you waiting for? Stay up to date with the One Laptop Per Child program. Find the latest videos on the Lunar X-Prize. Impress Grandma by updating your scarf-knitting skills.