The Local Business Center dashboard opens its doors

If you're a local business owner, it's likely that Google plays a role in helping customers find you. And we're not just talking about your website — thanks to Google Maps and Google Search, you may also be getting a lot of online traffic to your business listing. You've probably seen one of these listings before:

You also probably know how they tend to work: A potential customer does a search on Google.com or in Google Maps, comes across your listing, clicks on it to see your reviews and details, and then gets directions to your location.

Now, imagine if there were a way for you to get a better understanding of how those customers are finding you. Did they search for "pizza" or "pasta" to get to the listing for your Italian restaurant? Do they live across town, but drive miles for your great selection of camping gear? What happens to traffic to your new dental practice when you start advertising in the local paper? With information like that, you'd be able to make better informed decisions on how to drive more traffic to your listing and attract more customers.

Later today, you'll be able to do just that, thanks to a new dashboard feature we're launching in the Local Business Center (www.google.com/lbc). The LBC is a free tool that enables business owners to control the content of their business listings as they appear in Google Search and Google Maps. All you have to do is claim your listing in the LBC and go through a quick verification process to get access to the following kinds of data:

• Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.
• Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business' website or requested driving directions to the business.
• Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for "tea" or "coffee"?
• Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.

The new dashboard will also let you dig into that data using all kinds of lists, maps, and graphs like this one, which measures impressions and actions for a hotel's business listing:



When you sign in to the LBC today, you'll find that we've already populated the dashboards for claimed listings with data from the last 30 days. After that, new information will be added every day, so you can check in often to see how things are going. We're also working hard to add more historical information, and to make this available for businesses outside the U.S. All the data we share through the dashboard will be anonymous and aggregated, to protect the privacy of Google users.

We're really excited to be able to open up this data to local business owners. Before now, you could track usage metrics on your website using a tool like Google Analytics, but data about how customers found you in other ways never got back to you. That all changes today, and we think business owners will really get a lot out of this new information. So if you're a local business owner and you feel the same way, be sure to check out this new dashboard.

To learn more about accessing and using the dashboard, take a look at the video below and then visit the Lat Long Blog for a more in-depth overview.



Posted by Amer Shahnawaz, Software Engineer, Local Business Center

Blog search and beyond

Since we launched the Custom Search AJAX gadget for Blogger on our experimental site, we've gotten some great feedback. Now, the tuned-up search gadget is available to all Blogger users. You can configure this gadget to help your readers search all the information that's relevant to your blog — your posts, webpages that you link to, and sites that you link to from the sidebar — all in one shot. When your readers search using this gadget, the results are displayed with the look and feel of your blog. And they show up inline, so readers don't have to leave your blog. After they're done, they can quickly dismiss the results and go back to reading your blog posts. Take a look at how S. Krishna's Books uses the gadget.


You can configure the gadget on your blog with just a few clicks:

• Edit your blog's layout, and click "Add a Gadget"
• Select and configure the search box gadget

The search box will then show up on the sidebar on your blog.


By default, the following 3 search tabs are configured:

• This blog: searches across your blog posts
• Linked from here: searches blog posts, webpages linked from your posts, blog lists, and link lists
• The web: searches across all pages on the web

The gadget also provides an option that lets you restrict search results to pages linked from a specific blog list or link list. For example, if you have many link lists on your sidebar, you can choose to surface only the most important ones in specific search tabs. "Linked from here" includes pages from all of them.

The goal of this gadget is to expand the search capabilities of your blog and give your readers a better search experience. If you're using it, we'd love to hear your feedback on other improvements we can make. Learn more at the Custom Search Blog.

Posted by Rajat Mukherjee, Group Product Manager

The Day in the Cloud Challenge featuring Google Apps on June 24th

You're invited to take the Day in the Cloud Challenge, the first-ever online scavenger hunt to be played simultaneously in the air and on the ground. We've teamed up with Virgin America to sponsor this challenge on June 24, 2009, the "Day in the Cloud." At Google, we've gathered a small group of gamers extraordinaire to come up with unique puzzles, trivia, and brain teasers, many of which use Google Apps. So if you're game, get ready for the Day in the Cloud Challenge.

More and more people are storing their data (such as documents, calendars, email, and photos) online "in the cloud" with services like Google Apps. All that you need is an Internet connection to access and share that information with friends, family, and co-workers. With airlines like Virgin America offering in-flight Wi-Fi, it's now even easier to stay connected while you travel, even when you're flying through the sky.

Those of you paying close attention might remember that we've held a puzzle extravaganza in the past. The Day in the Cloud Challenge will be different in that each contestant will have just one hour to play the game. Everyone is encouraged to take on the challenge between 12:00am and 11:59pm PDT on Wed, June 24, 2009. And if you happen to be flying on Virgin America, in-flight Wi-Fi service will be complimentary on June 24th so that you can play during your flight.

The top five scorers in the challenge will receive a "Year in the Cloud" prize package, which includes a year of free flights and free in-flight Wi-Fi from Virgin America, an HP netbook computer, and 1 terabyte of Google account storage for all of your photos and email. Not a puzzle fanatic? Don't worry. The questions come in various difficulty levels so there will be some easy puzzles and others that might drive even the most experienced competitors crazy. A final note on eligibility: You must be a legal resident of the U.S. and at least 18 years of age to be eligible for a prize.

Check out www.dayinthecloud.com for more information. While you're there, sign up for an email reminder to receive practice clues and tips.

We'll see you in the cloud.

Posted by Boris Debic, Physicist and Google Software Engineer (and puzzle creator)